Archive for the 'Visual Art' Category

Show of Many Art Forms

Wednesday, October 21st, 2009
Saatchi Gallery asked:


If you are an art aficionado and have the enthusiasm to collect more information about art then visit an art fair. Art fairs are festivals that highlight many forms of art to the public with the aim to teach and entertain in a virtuous manner. Additionally, it is also a favorable time to come in touch with artists and have a clear insight of their work and their perception. The works of art are made by working on different mediums; free-styles including the blend of several techniques are to be seen in these art fairs.

Art and artist find art fairs as an imperative platform to reach to the public. Art fair is also an attempt to enrich both art and artist with the new ideas and changing taste. However, it is also interpreted that the prime objective of such exhibitions are to impart about the recent developments of arts in different vicinity. This ultimatum effort is supported by hundreds of artist by contributing in art fairs. Many art exhibitions set eligibility principles where they are asked to submit work so that judges can evaluate the worthy works and display it to art lovers.

Art fairs are held annually or at irregular period where artist of both local and international admiration meet together to share their interest related to art. Art galleries also exhibit works of various artists in these fairs concerned to modern and contemporary art. For persons craving to taste something new in art will find such fairs exciting. All information pertaining to such fairs can be collected or are provided on websites or art fair calendar.

The fairs also act as a spring board for debut artist and encourage them to express their skills. The art fairs gives priority to the presentation of artist’s work and vision that directly leads to long-term positive results.

Art fairs are also held to collect revenues and funds for noble causes like supporting the young talented artist by offering them scholarships. Thus, in society the role of art fairs are significant.



JASPER

India Art Summit 2008 - India’s Modern and Contemporary Art Fair

Tuesday, October 13th, 2009
neha kirpal asked:


Today, Indian art is greatly appreciated both internationally and within the country, annually growing at 30-35%. The current Rs.1500 crore art market has grown by nearly 485% in the last decade making it the fourth most buoyant art market in the world.

Indian art has burgeoned into a mega-business at home and worldwide, with artworks fetching unbelievable prices, ranging from a few lacs to crores of rupees. The total auction market size of Indian art has changed from $5 million in 2003 — just five years back — to nearly $150 million this year. In the European circuit, Indian art is today commanding a value which is 300-400 % higher than what it was 4-5 years ago. Famous Indian artists like Tyeb Mehta’s work fetched a record of $1.58 million at a Christies’ auction in New York and F.N.Souza’s artwork was sold for $1.36 million at Sotheby’s auction in New York, breaking new price records in sales and auctions the world over.

The overwhelming appreciation of Indian art is coupled with the ever increasing spending power of the high net worth individuals in India. According to the latest study by CapGemini - Merrill Lynch, India has the second-fastest growing HNI population in the world, growing at 20.25% p.a. The interest of this burgeoning HNI population of India as well as international players has led to the emergence of a full fledged industry around the arts, giving birth to a range of support businesses and huge investment opportunities.

Today, for the first time in Indian art history, there is a Summit that pledges towards the development and business of art, bringing together all stakeholders to a common platform - India Art Summit™ 2008.

India Art Summit™ is a unique effort to bring together the Indian art community at a collaborative platform - the first of its kind. This has emerged as the first international fair of modern and contemporary art in India.

The Summit recognizes the range of stakeholders supporting the business and development of art and invites participation from both India and overseas. The three day summit will attract leading artists, galleries, art funds & auction houses along with reputed commentators and art critics from across the world.

India Art Summit™ is a pioneering initiative to help internationalize, organize, upgrade and regularize the art market in India by providing a common platform to engage and network with artists, art lovers, collectors & other industry associates.

We believe that this platform will fortify lasting partnerships between the Indian artists’ community, art support businesses and the ever growing investor base in the country.

Founded as an annual event property hosted in Delhi in year one, the Summit endeavors to enhance the cultural profile of a city that aspires to become a major centre for the global art market.

Hopefully this Summit will pave the way for greater knowledge and access to Indian modern and contemporary art.

 



FREDRICK

Role of Art Gallery in the Present Age

Wednesday, September 30th, 2009
Saatchi Gallery asked:


Art gallery is a space where various forms of art are displayed to public. The various art are sculpture, handloom, photographs, illustrations, installation art and applied arts. Works of various artists are exhibited in a room or cluster of rooms in a series so that art lovers can evaluate and admire his skills and innovativeness. Painting is a routinely showcased medium.

The main objective of these art galleries is to provide recognition and promote the emerging talent. It also creates awareness or art amongst the public. One can also understand as an attempt to perpetuate arts. People swarm to these art galleries to share their interest and acquire more knowledge pertaining to art. The art galleries can be regarded as the best place for debut artists. Fresh artists can exhibit their work for feedback and revitalise their adroitness. You can find art gallery that carry local or international reputation. Art aficionados, far or near, visits to these art galleries to enhance their knowledge or obtain the works that are worthwhile. To motivate and inspire the unsung artists art galleries organise showdown. In such competitions debut artists can reveal their adroitness and skill of shaping their ideas.

Art galleries can be classified into public and private galleries. The public galleries are museums that display selected works of renowned artists. Private art gallery refers to private-motive i.e. commercial enterprises and intend for sale of art. But, it is notable that both sort of gallery host temporary exhibitions. The practice of showcasing works of art has undergone a tremendous change. Artists with the help of hi-end device can collect thousands of art works at a time. The artists and art lovers can upload images of quality works and add share with their friends.

The art galleries and art exhibits plays a vital role in art appreciation and providing a unique perfection of art. An artist’s proficiency can be easily judged in these galleries. An art gallery does can also be interpreted as springboard for many artists. Moreover, one can consider as a golden opportunity to meet the heroes of art in these venues. Visiting these art galleries can be an unforgettable experience.



JIMMIE

Buy and Sell Art Online with The Art Project

Sunday, September 27th, 2009
The Art Project asked:


About Us:

The Art Project is based out of Vancouver, BC and was created by two guys with a passion for art and the World Wide Web. The Art Project has created an environment with the artist in mind. It is a space where artists can set their own price, submit art pieces that they choose, and control many aspects of their own content without the hassle of building their own site. The Art Project is also a place where artists are not paying high art gallery fees which in turn allows buyers to get the best possible deal on amazing art, and the artist are compensated for their talent.

The Project:

The Art Project is a project that will let the artist display their work to the world. To aid the Art Project with marketing and promotions, we have teamed up with online marketing experts Fogg Industries to give artists the greatest internet exposure possible. This project was developed by artists for artists and is a place where an artist can be in full control of their art by choosing which art pieces to display, as well as how much they wish to charge per piece.

If you would like to sell art online at the The Art Project please see the submit section of our site. Or if you are looking to buy art online check us out too!

Why Choose The Art Project?

We have several unique programs:

1) Unique homepage gallery that features 3 artists per month.

2) Gallery Events

3) Partnership with Googles Picasa and Flickr.com for maximum online exposure

Also

- Over 30,000 website hits a month

- The artist decides the price that their art is listed for

- Great section for art collectors that want to sale their collections online

- Two unique and flexible payment plans Either cheap monthly rates or 20% commission* on sold art

- Partnerships with websites such as whole9, flickr.com, picasa.com, Artists in Canada, the Art Ads Network and Art in Canada guaranteeing maximum exposure

- Amazing organic Google search rankings, many of our artists and collections are on the first page of Google!

- Manually reviewed and updated ensuring that only high quality art is submitted onto the website.

- Buyer pays the shipping so the artist does not need to worry about extra shipping fees

- Easy submission and sign up

- Updated blogging

Thank you for using our site!

*The 20% commission only applies to online sales, art displayed in gallery events are subject to high commissions based on the gallery.



FRANCISCO

Drawing Conclusions - the Rise of Drawing in the Contemporary Art Scene

Wednesday, May 13th, 2009
Mike Brennan asked:


Not so long ago, drawing became the new painting. From small-scale and intimate to wall-sized, highly-worked or resolutely low-fi; whatever its format, the re-appearance of a once side-lined medium marked a dramatic shift in its fortunes and indeed, assumptions about art in general.

But why the change? Was it that, in an art scene increasingly driven by fads, drawing became du jour simply because it hadn’t been for a very long time? Or were other, less obvious factors at work?

In fact, the re-emergence of drawing was far from market-driven, and its increase in profile a far slower process than any newly voguish status might suggest.

To understand something of its current impact, it’s necessary to look back at the closing years of the 20th century. A time when, to the eyes of many, the art scene looked very different indeed.

Throughout much of the 1990s visual austerity and a certain restraint governed the work of a new wave of artists; many of them British, many high-profile.

Figures such as Darren Almond, Damien Hirst, Martin Creed, Rachel Whiteread and a re-discovered Allan McCollum typified an art scene driven by hands-off, conceptual practice and stringent theoretical undertow.

Even artists whose work, by contrast, seemed more ludic and theatrical - Maurizio Catellan, the Chapman brothers, an ever-enduring Jeff Koons - shared a taste for slick, expensive, mechanized output. And in fact, looking back, there’s a certain synchronistic poetry to the fact that Marc Quinn’s ‘Self’ portrait, a principal icon of the era, quite literally froze the blood.

Further tendencies underpinned the general sense of pristine, chilly surface. Graphic design in the late 90s exulted in the hard edges of its newly perfect digital genesis, while on a popular level, serious flirtation with ‘minimalism’ induced homeowners to replace comfort with pristine surface and spacious void.

Clearly, any attempt to rapidly define a moment in art history is doomed to over-simplification. A vast array of artists stand in lush counterpoint to Hirst’s surgically steely cabinets or Whiteread’s pale, negative spaces. The work of Peter Doig, Marlene Dumas, Daniel Richter and Jörg Immendorf - to name just a few - all manifest an obvious delight in exuberant mark-making or absorbed, painterly gesture.

Yet it’s certainly true that what generally made the headlines - the dissected sheep, the on/off lights, the unmade beds - were essentially ‘conceptual’ works that side-lined direct artistic intervention. And it’s also true that, with the internet truly coming of age in the ’90s, such highly publicized aesthetics became instantly and widely accessible for the first time in any history. In the mass public eye, art had gained a hard, new edge.

Yet elsewhere, a wildly contrasting vision was being far less well documented. On America’s West Coast, in particular, the long-gestating seeds of a brimming alternative scene were beginning to bear considerable fruit. Its influences were multiple and diverse, yet shared the fact that all lay well outside the contemporary mainstream.

In LA, for example, the ‘underground’ drawings of Ray Pettibon - linked initially to the rock scene then distributed through short-run zines - had garnered fervent admirers throughout the late ’70s & ’80s. A major exhibition in 1992 succeeded in raising his profile both throughout the States and abroad.

Yet Pettibon’s work was merely the best-known facet of a burgeoning counter-culture. One which, since 1986, had found a major advocate in the now legendary La Luz De Jesus gallery in downtown LA.

This space, located incongruously above an offbeat gift store, focused entirely on artists whose backgrounds and influences sprang from an array of popular cultures such as illustration, folk art, comics and tattooing. And this output, crucially, tended towards an intricate figurative craftsmanship more closely associated at the time with illustration than so-called ‘fine’ art.

The gallery and its stable of artists proved a speedy and influential local success, and in 1994, Juxtapoz, a magazine founded by Robert Williams (himself an artist and friend of famed underground artist Robert Crumb) also began to showcase this growing wave of alternative art.

Utterly at odds with the rarefied, theory-led aesthetic dominating contemporary practice at the time, this new sensibility came to be regarded as a movement. Its roots and position were defined by not just one label, but two: Low-Brow, or Pop Surrealism.

Resolutely populist - bordering, even, on kitsch - its appropriation of popular style and content within a fine art context questioned long-held assumptions regarding the parameters of art itself. Revisiting the earliest tenets of Pop Art, it nevertheless totally dismissed that movement’s later associations with Warholian mass production.

And in San Francisco, too, similar trends were at work.

In the 1990s a group of artists including Chris Johansen, Clare E Rojas and Barry McGee emerged to form a distinctive new scene. Their work, though sharing much with the Low-Brow phenomenon, differed in several important respects and became known as the ‘Mission School’ in recognition of its essentially San Franciscan flavor.

Local influences contributed to a more whimsical, looser approach to image-making than LA tendencies at the time. Street art such as graffiti formed an intrinsic part of the scene, but was generally refined into a figurative rather than textual medium. The legacy of underground comics pioneered by the likes of Robert Crumb was also evident in cartoon-like characterization and a witty, humorous edge.

More importantly still, while painting lay at the heart of the Low-Brow movement, drawing was much more widely adopted by the Mission School artists.

In a nod to the hand-drawn agitprop and pyschedelia of ’60s Haight-Ashbury, they revived techniques such as detailed patterning, hand-lettering and découpage. Materials, too, were frequently unconventional; ball-point pens, markers, recycled paper, wood or metal all found a part in the Mission School look.

This ‘regional’ distinction was clearly underlined in publicity for a 2000 show at LA’s New Image Gallery:

SAN FRANCISCO DRAWING SHOW curated by: Alicia McCarthy and Chris Johanson. May 19 - June 17, 2000.

Straight out of San Francisco, drawings of over 15 artists will be exhibited …. Currently there are important artistic trends developing out of San Francisco. Drawing is at the root of this development.

Meanwhile, however, America’s East Coast found itself forced (for once) to gradually acknowledge a nexus of creativity occurring elsewhere. While many commentators, curators and gallerists became increasingly aware that some kind of real cultural shift was taking place, others seemed slow or simply unwilling to recognize its impact or legitimacy.

Yet the growing appeal of Low-Brow and related work - especially amongst a generation of new and emerging artists - was undeniable. New galleries opened to deal exclusively in the genre, and Juxtapoz, along with many of its featured artists, began to acquire a cult following. Its international distribution and the broad reach of the internet helped ensure that this new sensibility filtered beyond the US.

The ‘unofficial’ Californian scene gathering pace in the ’90s was intrinsically linked to a rejection of prevailing artistic practice - the notion, as Fred Tomaselli later put it, “…that people are a bit tired of the over-rationalism (sic) of the art world, this idea that you can get to everything through the cerebral.”

Yet its ethos was otherwise hugely democratic and unifying, a statement of validity for neglected or side-lined art. There can be little doubt that its emergence provided an impetus behind the current interest in drawing.

But this interest - and with it, the resurgence of a particular kind of artistic engagement - was not, of course, solely confined to America’s West Coast.

Elsewhere in the States, Laylah Ali’s first major show of meticulously patterned, faux-naif works took place at Chicago’s MOCA in 1999 (she had been featured, along with Chris Johansen, at New York’s Drawing Center in the summer of 1998).

Julie Mehretu, likewise emerging towards the end of the ’90s, fused painting with drawing in a myriad of complex mark-making, while Canada’s Royal Art Lodge, formed in 1996, produced whimsical drawings, paintings and objects reminiscent of the Mission School’s output.

In Europe, similar trends were also underway. As the 20th century drew to its close, Sweden’s Jockum Nordstrüm was gaining recognition for his beautifully rendered, twisted tableaux of far from ordinary life. Switzerland’s Marc Bauer produced vigorous drawings that exemplified the medium’s strength, and in Britain the hand-drawn zine was adopted by Olivia Plender, albeit in a highly polished form.

While drawing, obviously, had never disappeared entirely from the gallery, these artists represent just a few of those contributing to its rapidly growing visibility towards the end of the ’90s. A resurgence now so evident that, though prompted by certain definable factors, it nevertheless seems organic, almost essential; a phenomenon that quite possibly identifies as well as answers very current needs amongst today’s young artists.

And what are they?

Well to start with, drawing is cheap. For those struggling with the high costs of studio space and materials, it’s a medium that’s financially viable as well as a manageable means of production.

What’s more, it’s hugely inclusive. Everyone, at some point, has experienced the act of drawing at some level, a participation which affords even the most casual observer a sense of involvement in the medium; a visceral engagement in its use that conceptual art forms often lack.

Yet despite this refreshingly egalitarian glow, it also appears that much of today’s output seems directed towards highly individual, even arcane expression, a practice exemplified by intricate, almost obsessive mark-making.

On the one hand, this wholly supports an ethos by which today’s artists seem to demand an intimate, personal and evident engagement with their art.

Painstaking detail and labor-intensive mark-making represent artistic endeavor for which the artist alone is responsible. No third-party construction teams, no assistants on hand to dab a brush as directed. This art is about making in the purest possible sense.

A parallel explosion in use of craft elements - beading, glittering, collage, embroidery - as well as the growing popularity of zines and artists’ books - mirrors this quest for hands-on, highly personalized involvement.

Yet more intriguingly, demands for creative ownership may well serve needs besides a revision of artistic involvement.

Art, of course, has always been about reflecting and interpreting the world, but the early 21st century seems to have experienced a particularly profound re-appraisal of exactly what the world involves. The outlook is an uneasy one, marked by a growing sense of schism and dislocation, and in particular, the notion of circumstance veering out of control.

To return briefly to Pop Surrealism, true to its ’surrealist’ label the movement is marked by subversion of apparent reality. Typically, this takes on disturbing, anxiety-ridden form; bio-morphed figures inhabit scenarios laden with threat; an undertow of violence is darkly enhanced by imagery plucked from childhood.

And importantly, unlike Surrealism, which investigates the interior spaces of the human psyche, Pop Surrealism obliquely focuses on physical, actual realities. Those genetic hybrids, ruined landscapes and constant simmer of threat don’t merely exist in our nightmares. They’re with us now.

The movement itself may have had its day as far as the art market is concerned, but the zeitgeist it portrays is clearly here to stay.

Consider, for a moment, Jean Dubuffet’s famous description of L’Art Brut

“Those works created from solitude and from pure and authentic creative impulses - where the worries of competition, acclaim and social promotion do not interfere - are, because of these very facts, more precious than the productions of professions. … we cannot avoid the feeling that in relation to these works, cultural art in its entirety appears to be the game of a futile society, a fallacious parade.”

Though written in the 1950s, the proclamation reads now like a perfect manifesto for the kind of anti-establishment art scene we’ve been discussing. Yet quite apart from epitomizing a ‘purer’ alternative to the mainstream, the kind of art Dubuffet describes now carries connotations far beyond those of his original assessment.

The ’simplicity’ of naïve or folk art harks back - in popular nostalgia at least - to carefree, less complex times in which a sense of place and purpose were clearly defined. It’s little wonder that its revival coincides with acute apprehension regarding our own, turbulent times.

By contrast, much outsider art is clearly associated with not belonging - a characteristic most evident in its embrace of art produced by the mentally ill.

Yet here again there’s a definite connection. Such work often originates through its use as a therapeutic tool; a fact that throws interesting light on the intricate, involved delineation of much recent drawing and painting. Indeed, in its conspicuous efforts to order, pattern and negotiate space, such complexity provides almost casebook examples of conflict-solving Gestalt.

More interestingly still, a significant proportion of contemporary practice doesn’t just seek to interpret complex realities, but actually sets out to create them through construction of highly personal, alternative worlds.

Paul Noble’s well-known drawings of fictional ‘Nobson Newtown’ are devoid of human figures, yet imbued with visual invention and idiosyncratic textual comment. A clear intention is to provide a reflection of the mind of their maker: as Noble himself puts it, “town planning as self-portraiture”.

Other artists’ fictional worlds provide similar arenas for grappling with issues that echo or parallel our own.

Michael Whittle, a recent graduate from the Royal College of Art, creates intricate drawings melding religious iconography with motifs garnered from heraldry, alchemy and science. The resulting images, snapshots of impossible states, underpin the artist’s own desire to “make sense of reality” while also investigating “… man’s attempts to come to terms with existence”.

Camille Rose Garcia (whose practice, though largely identified with painting, includes much drawing) is well known for deceptively enchanting visions of what amounts to a near-dystopia. A recurring cast of characters battle to save or destroy a poisoned, dying world. The baddies, unfortunately, seem to be winning.

Art today appears to be grappling with a spiritual, political and therapeutic function that arguably, it hasn’t reflected quite so clearly for centuries. And the fact that drawing, the most immediate and spontaneous of mediums, forms a vital aspect of the interpretation of a complex world should come as no surprise.

Postscript: Drawing right now - who we’re liking

The energy of the California scene continues apace, with San Francisco still arguably the epicentre of new drawing - check out the wonderful work of Sara Thustra, Sacha Eckes, Andrew Schoultz and Simone Shubuck (a San Francisco native, though now resident in New York).

LA practice remains particularly diverse, but artists who make exciting use of drawing include Travis Millard, Adam Janes and Gina Triplett.

Elsewhere in the States, we enjoy the work of Carter, Aurel Schmidt and UK-born Dominic McGill (best known for his epic, 65ft ‘Project for a New American Century’).

In Europe, Richard Höglund produces interesting drawings informed by semiotics, and in the UK, artists of note include Sarah Woodfine and Adam Dant (the latter have both been recipients of the Jerwood Drawing Prize.

Most exciting of all, newcomer Laura Oldfield Ford creates large-scale, beautifully rendered drawings with astute political commentary at their core, as well as the cult zine ‘Savage Messiah, an extraordinary foray into the psycho-geographic terrain of London.



DWAYNE

10 Ways to Sell Your Art, an Overview of Selling Options

Friday, April 3rd, 2009
Cathy Robertson asked:


As an Artist you know there is no greater thrill than seeing your artwork on someone’s wall; knowing that they love it, that you have brought joy into their world. Whether you’re a part time hobby artist, a full time professional or somewhere in between there is always opportunity to sell your work. You may find that one or more methods work well for you. Pursue them. Hone your skills. Reap the rewards! Remember the old adage, “Nothing ventured, nothing gained …” 

 

     Your Local Art Community

If you haven’t already done so, check out your local ‘art scene’. Many communities have organizations designed for the budding Artist. They offer classes, exhibits, information on local events (booth opportunities) and general art related resources. You may also fine resources through the Chamber of Commerce and your local Colleges and Universities. It’s a great place to start.

 

    Word of Mouth

Everyone loves to sell by word of mouth. It’s free and you know people are talking good things about your art. Great word of mouth is every seller’s dream.

Advantage: Someone else is marketing for you simply by giving their recommendation to a friend.

Disadvantage: In order for “word of mouth” to be affective, people have to know about it first!

Conclusion: It takes time to develop ‘word of mouth’ selling. Produce good work, conduct yourself with integrity and a great reputation will follow! It is worth its weight in gold.

 

     Commissioned Work

With commissioned work, you sell it before you create it.

Advantage: You can pretty well expect to get paid for the job, assuming you deliver as promised.

Disadvantage: You have to market yourself to get the job. And you are obligated to paint within someone else’s parameters rather than yours completely.

Conclusion: Working within boundaries forces you to solve the problems it presents. It forces creative solutions. Many of us do our best work when presented with unique challenges!

 

      Event Booths

Event booths can be a fun way to sell your artwork and participate in the community.

Advantage: Booth rentals can be relatively inexpensive. You get to talk with people and promote your work. You get instant feedback. You know immediately how people feel about your artwork; everything from style, content, size and price. You get a ‘feel’ for the market. You have the opportunity to get the word out about you and your art; give out business cards or email contact.

Disadvantage: You have to deal with how you will accept payment (credit card, cash, check).You don’t want someone to walk off with one of your paintings and find out their check was bad. You need to sell enough to cover your expenses. Event opportunities may not come around often enough to suit your taste or you may not have enough pieces to warrant having a booth.

Conclusion: Consider these - renting a booth with other Artists if you don’t have enough work to fill the space; excepting credit cards or cash only; selling low price point prints or cards of your artwork to passers by (for spontaneous sales). Market yourself to the hilt. Tout your web site. 

 

     Your Own Web Site

Nowadays everyone seems to have their own web site. If you have anything to sell, people expect you to have one.

Advantage: It’s fast, convenient and you’re not confined to any one location. Your artwork is available for people around the world to see 24/7. Getting online can be done on the cheap. If you’re willing to do the research, the world is literally at your fingertips to learn the In’s and out’s of being online.

Disadvantage: Getting on the web is one thing. Getting found by people searching for your product is quite another. Getting listed on page 158 on a Google search doesn’t add up to sales. Unless your prepared to take on the full time job (and expense) of marketing your site, you will most likely only be found by people to whom you have personally given your web address. You will also need to have a payment and delivery method. And work out things like who pays shipping.

Conclusion: If at all possible, at least get a web page. Give people a convenient way to see your work and contact you by email. It’s expected.

 

      A Hosted Website

Showing your artwork on a hosted web site is a fairly fast and easy process.

Advantage: When you show your work on someone else’s web site, you don’t have to market your art or your website. It is relatively inexpensive. There are online companies that will ‘host’ your artwork and often for free or a small annual fee. Buyers are then directed to you; where you handle the sale and shipping, etcetera…  Some of them even take care of accepting payment, shipping and returns if you sell prints of your art that they produce (for a fee of course). Luckily many are able to print on demand, so you don’t have to ‘buy’ the print until someone places an order for it.

Disadvantage: The hosting site makes the bulk of their money by selling their services to you (hosting and producing prints), not by selling your original pieces of art. In other words, they do not target sales to a specific market of art buyers; but rather you, the Artist. You may have to provide your own digital capture. If you want to offer larger prints you will need to use high end capture methods (professional camera or scanner). The hosting company may also take a % of the sale for themselves.

Conclusion: It’s a fantastic way to get your art ‘on the web’ without a lot of time or expense involved.

 

      Art Shows & Galleries

Art shows are often hosted by galleries and organizations that can attract lots of interested buyers.

Advantage: The event is advertised by the host, so you don’t have to. Art shows can be a great way to introduce yourself and your art to the local market (and possibly larger, if a licensing agent sees your work). You have the opportunity to sell your work or walk away with an award. Everybody loves an ‘award winning’ artist! Many Artists get their start via shows and galleries.

Disadvantage: You may not be accepted into the Show or you may have to pay to enter. Galleries are very particular about the work they carry. Once you are accepted, if you are accepted, you can expect the Gallery to take 40-60% commission right off the top. You must do your homework and deal with reputable galleries only.

Conclusion: The Internet is great, but it’s impossible to beat the ‘real thing’ when it comes to viewing art. Viewing the original up close and personal is the true art experience. The high end sales are still made in the galleries. Go for it.

 

      Sell Prints

Selling prints of your original art is easier today than ever before.

Advantage: You can sell prints of a popular piece at an affordable price. You can sell the original as well or choose to keep it in your own private collection. Fine art printing companies are widely available on the Internet and elsewhere. Many of them do digital capture as well as the printing itself. Depending on your budget, and quality of digital capture, you have control over the type and quality of the Giclee Prints created. You also have choice of selling limited or open edition prints.

Disadvantage: You have to invest in the digital capture and printing services and hope that you can re-coup those expenses through the various methods of selling your art.

Conclusion: Whether to sell prints or strictly one of a kind, originals is a personal decision. The advantages are obvious, yet for some, it goes against the grain. Follow your heart.

 

      License Your Art with a Company

Your “license” is your permission for someone else to market and sell images of your work. How the image is used is agreed upon in the contract.

Advantage: Your art continues to work for you long after you have created it, generating a passive income.

Disadvantage: These companies usually  license art only for their own use. Meaning the art is used strictly for that company’s product.

Conclusion: Once you have a contract it is a no hassle way to sell your art. Be sure to sell your license, not your copyright!

 

     License Your Art  with a Commercial  Licensing Agency

With this type of licensing your image is contracted out to manufacturing companies through the Agency. How the image is used is agreed upon in the contract. It could be used on anything from mugs, dishware, cloth, napkins, art prints, T-shirts stationary and any number of things in the manufacturing industry. Licensing art with an agency is the professionals’ game.

Advantage: Once you create the original artwork and sign a licensing agreement, you can return to the art of creating great Fine Art, all the while earning passive income.

Disadvantage: The licensing market is highly competitive. Agents will only license what they believe they can sell because it literally costs them thousands of dollars to land good contracts with manufactures, publishers and various agencies. They need art they ‘know’ they can sell. Some licensing agents will ask you to put up a significant sum of ‘good faith’ money to help off set their expenses. Then you both cross your fingers that it sells. If the agent doesn’t get paid, you don’t get paid. You get 30-50% of the contract price the agent makes with the purchasing company; about 4-10% of the wholesale price of the product (not retail sale price).

Conclusion: Even at a fraction of the wholesale price, the profits can be huge. If you are talented enough to play that game, my hat goes off to you. Well done!

 

I am sure you have noticed these selling channels are interrelated. Many Artists will participate in event booths; selling prints, handing out business cards with their web address, drumming up commissioned work and developing a good ‘word of mouth’ reputation all at the same time! And why not?  The more you put your work ‘out there’ the more chances you have to sell it. Whether you just dabble in art or make it your bread and butter, there are selling opportunities for you. Some obviously require more time and effort than others. The great part is, between the Internet and  local organizations you can get as little or as deeply involved as you want. Keep it fun and enjoy yourself!

 



RUDOLPH

The Meaning of Art

Thursday, December 4th, 2008
Cedar Lee asked:


When I refer to “art” here, I am referring specifically to visual art, and more specifically to painting because that’s what I do. But I’m sure it applies to other forms of art as well.

Art can have very concrete, literal meaning to it—the more representational a work of art is, the easier it is to attribute a meaning to it. Everyone understands realistic representations of things from real life—for example, paintings of trees—when looking at one, you can say, “It’s a painting of trees, and trees are lovely to look at—that’s the obvious purpose of this art; no mystery there.”



This is why purely abstract art tends to appeal to a smaller audience. It is common to want to know what you are looking at so you can place a literal meaning on it. But art, even art that is fairly straightforward in its subject matter, has a larger and deeper meaning that goes beyond the literal.

This larger and deeper meaning is not intellectual in nature—it is emotional. All you need in order to “get” art is to look at it and become fascinated, motivated, influenced, impressed, inspired, or otherwise stimulated by it. All you need is to feel a connection to the art.



Most people do feel a connection when looking at art (not all art, of course, but the art that particularly appeals to them personally.) Putting this feeling into words can sometimes be difficult, but just because you can’t always explain it in concrete terms does not mean it’s not real or important, and it does not mean you are missing anything. If you look at a piece of art and feel nothing, all it means is that particular piece of art is not meant for you. If you look at enough art, you will learn what you like and what has the most meaning for you.



The artist has the job of living, feeling, and processing her unique experience and then finding a way to express that to others. The viewer may or may not get the same feelings that the artist meant to express—and that is okay. One of the fun things about art is how different people interpret it differently. Art is the physical manifestation of a mysterious human force: imagination. If it sparks your imagination or puts you in a certain mood, then you “get it.”



And that’s nice…But how does all of this apply to real life? What is the point of art—what is its use? Well here’s where choice comes in. Once you look at enough art to realize what you like, what you connect to, you get to make the choice to surround yourself with those things that inspire you and help you in your life.



The trick is to figure out what you really, really love—when you find it you will know. If you realize that a certain shade of red makes you happy and energized, making the conscious choice to put something of that color in your living room so you see it every day will, in theory, make you a more happy and energized person. When your spirit feels heavy and sad, art can help lift you out of that. When you feel bogged down by apathy or lost in painful frustration, looking at art can bring you back to yourself and help you keep going. Deliberately creating a mood in your immediate surroundings can help you to create the life that you want, in a very tangible way.



This interpretation of art’s meaning is obviously the result of my optimistic, existential outlook on life. I try to apply my energy—mental, emotional, physical and spiritual, towards personal transformation and growth.

But art has a myriad of uses: it is used as a tool for psychological healing, a symbol in spiritual rituals, an impetus for political or social change, an expression of inquiry, a form of entertainment, evidence of status or identity, a reminder of what’s important, and most commonly, a simple celebration of beauty.

You can decide what meaning art may have in your own life. It’s up to you! So, what does art mean to you? How will you choose to use it?



CARTER